A simple observation of the current market and a desire to fix the issues we faced as consumers is what led to the inception of a brand which is exactly what we wanted but couldn't find.

An early 2018 trip to New York City sparked an obsession with neon lights, urban nights and the aesthetic of the big city - the sprawling mass of creativity, personality and ideas. Subsequent travel across the world, to Los Angeles, London, Paris, Sydney, Dubai, Tokyo and Milan solidified the base for inception of a brand which incorporates defining principles of all of these great cities and their cultures - quality, authenticity and vision - for design, development and growth in all areas.